Website Redevelopment

When it comes to generating sales and helping your business grow, is your website working hard or hardly working? One of the main reasons websites underperform is that they are left dormant and unchanged rather than being consistently updated and refreshed. This problem is compounded by the fact that the website's owners pour extra money into marketing and advertising not knowing that it is, in fact, their website that's responsible for poor sales and the lack of interest in their product and services.

Search engines like Google, Yahoo and Bing award websites (in the form of a high ranking) that are up to date, easy to navigate and compliant with the latest HTML guidelines. They also look for fresh and relevant content and monitor how often changes are made. If your current site has a number of problems, search engines might ignore you completely!

Our Website Refresh service will not only enhance the look and feel of your site and improve its functionality, we'll add spark to your site by tweaking the design, refreshing the content and cleaning up your HTML code (very important). Our unique, powerful, yet affordable WebTool and E-Commerce Website Refresh solutions are designed to boost sales, raise conversion rates and keep you one step ahead of the competition.

One of the most important parts of web design and making sales online is making payment for your goods and services as easy, accurate and hassle-free as possible. Studies show that nearly 20% of potential online customers never become paying customers because they do not complete the transaction and purchase the item due to a confusing checkout procedure. All is well until they reach the shopping cart or payment form. They then find it confusing and unclear and in frustration, they click off without completing the purchase and never return to the website.

We'll thoroughly examine your site, then perform a number of updates including:

• Maximise the functionality of your site including internal, inbound and outbound links.
• Create an accurate HTML and XML site map so search engines can easily find you.
• Replace worn, ineffective content with new and relevant information.
• Make sure your checkout and payment process is easy to use and understand.
• Provide accurate maps and links for offline and online stores.
• Clean up your HTML code (including all tags) to make it as search engine friendly as possible.
• Provide dynamic imaging with clear photographs to ensure maximum zoom of products.
• Instruct you in the how, when and where of adding new information to your site.
• Ensure your website is viewable and performs as intended across all browsers and platforms.
• Make the changes needed to interest and engage each visitor to your site, encouraging them to closely examine your products and services.
• Much, much more.