Pay-Per-Click (PPC) advertisements are placed on search engine pages to attract prospective customers to your site.
The fact of the matter is that PPC advertising is not suitable for all businesses. For many companies, however, PPC is a pivotal part of their online presence – enhancing their Internet marketing efforts.
PPC ads and sponsored links appear above or next to organic search results and on advertising networks, content network sites, websites and blogs. This can be undertaken at a local, national or global level (i.e. targeting international customers looking in your region).
Pay-per-click (PPC) sponsored ads and contextually-placed ads are the main players in an effective paid search management strategy.
PPC marketing takes place to a captive and highly-specific audience.
Google Pay-Per-Click programs generate additional and highly-qualified leads. With highly-targeted keywords forming the basis of a PPC campaign, prospects that click-through to your site are extremely qualified – increasing the potential for lead conversion into sales.
Due to this, if implemented correctly, PPC programs can be incredibly lucrative for your business. The problem is that many PPC campaigns fail due to poor management and incorrect implementation.
PPC programs are easily tracked and can be carried out within controllable budgets.
Zanity's PPC program is based upon comprehensive research and intimate knowledge of the market.
Before PPC ads are placed, Zanity performs a detailed geographic, demographic and competitor analysis, gathering the information required to design the most effective strategy possible. By carefully targeting your particular customer base, qualified leads are sent your way.
Some of the core features of Zanity's PPC service centre upon: keyword usage; the size of search markets; landing pages; statistics and reporting; testing; and, performance monitoring. Zanity is able to easily scale this service to match budgets and performance goals.
Zanity has thorough knowledge of PPC advertising. We know what works and what doesn't. With first-hand experience and a track record of successful PPC program implementation, Zanity guarantees exceptional results and the achievement of your business' PPC goals.
Our team consists of some of the most effective Google AdWords campaign designers in the industry. Zanity's continual monitoring of search queries and ad spends ensures that the sponsored links of our clients are not only placed at the top of results, they are also as cost-effective and targeted as possible.