Zanity develops Online PR campaigns that complement conventional marketing strategies, providing customised solutions that take full advantage of the range of tools available.
Experts in Online PR, Zanity has helped many organisations develop their online reputation and profile. As a full service Internet marketing firm with a proven track record, we possess intimate knowledge of an extensive range of PR tools (see here for our client list).
Whether your business requires a one-off program or a combination of solutions, Zanity can provide it. We are experts in helping business present the right message in the right channel using the right voice, ensuring your communication objectives are met.
Offering a complete PR solution, Zanity can assist you with:
Based upon extensive research, and in alignment with organisational goals, our solutions focus upon achieving maximum effectiveness and return on your marketing investment dollars.
Zanity consults with businesses to ensure organisational policies have been developed surrounding their online presence. An essential Online PR activity, policy development must promote online mentions while managing potential issues.
From press releases to social media marketing, newsletters to promotional eBooks, Zanity has all your content development needs covered. Strategic and persuasive, copywriting is a fundamental element of effective marketing. The art and science of copywriting involves strategically writing words that promote a person, product, business, opinion or idea, with the ultimate intention of having the reader take some form of action. The Zanity team offers highly developed writing and editing skills to effectively communicate compelling stories that grab attention and connect with people so they'll respond the way you want.
A key component of a successful Online PR campaign, Zanity's ORM service, including its Search Engine Reputation Management (SERM) product, ensures positive listings are highly visible while negative or irrelevant listings are removed from top rankings. ORM encompasses all things online, such as profiles / people, business, brands, images, products / services, and crisis / issue management.
Search Engine Optimisation and Marketing ensures your online presence and listings are highly visible, relevant and positive. A niche area at Zanity for several years, we boost SEO performance at a rapid rate (see here for our superior results). Some of our SEO services include: submission to SEO directories, link exchange programs, keyword list development, buying text ad, affiliate marketing programs and banner advertising.
Providing an ideal channel for engagement, discussion, interaction, communication and user generated content, social media is an Online PR dream. From social networking to blogs, forums to bookmarking, Social Media Marketing is typically the core component of many Online PR strategies.
When it comes to Online PR, new technological developments are continually presenting opportunities to business. With the rapid explosion of mobile technologies (e.g. iPhones and tablets), new ways of communicating are coming online all the time. Zanity not only keeps current with new developments, we also have substantial experience in its implementation. In particular, Zanity is experienced at conducting SMS advertising programs and providing iPhone Applications to engage target audiences.
A good media event can be an invaluable way of getting your message out to the media. Zanity has a strong track record in creating events with style and impact. To date we have organised product launches and press conferences for international and national clients including the AFL, Max Walker, Ron Barassi, NEC and Baskin Robbins. From selecting the appropriate venue to organising guest lists, catering and technical equipment, we coordinate all matters. Generating strong interest within the media at a local, state and national level, Zanity provides an informative and enjoyable experience to write about.
Zanity has parcelled its knowledge of PR into its one-day Media Communications Training Workshops. Providing participants with the knowledge and skills needed to communicate effectively with the media, our workshops show you how to convey your message and put your best image forward.
To find out more about Zanity's complete Online PR solutions and how we can help your business, please contact us today.