Search Engine Optimisation (SEO) involves the application of principles and practices
to ensure keywords related to your business achieve high rankings in relevant search
engines (Google, Yahoo! and Bing).
A successful SEO campaign is one that achieves and maintains top rankings for your
SEO is important because of:
Visibility. Fact is, if your website is not listed in the top five and on
the first page, you're missing out on 70% of all Web traffic. In other words, your
business is essentially invisible to potential prospects.
Diligence & Research. An increasing amount of customers are using search
engines to research your business and the specific products and services you sell.
Direct URL access is no longer the most frequently used way to access sites.
Control. By having control over the top rankings, you maintain control over
what is being said about your business
Benefits of Natural SEO
The many benefits of an effective SEO strategy include:
More targeted traffic and quality leads. Driving additional traffic to your
website is not our only goal. We'll send qualified customers your way who are interested
in your specific product or service and are ready to buy.
24/7/365 marketing. Once you gain and maintain a high ranking on search engine
results pages, your listing becomes an around-the-clock sales effort. Even if they
don't visit your site, people will see your listing thousands of times a day, remember
your name and associate your business with a high level of success. And many will
become customers in the future.
Increased web presence and brand awareness. Greater visibility means additional
sales. We'll help you build a powerful online presence and the kind of far-reaching
brand awareness that is impossible to create by other marketing methods.
A great return on investment. Imagine making ten or twenty times more sales
each month than what you spend on SEO! The plan we prepare for you maximises your
ROI and makes all your online marketing efforts work in harmony to take your business
to a new level of success.
Better usability, accessibility and cross-platform compatibility. Having
a website that's easy to use and access means more referrals and repeat business.
An instilled sense of confidence and trust in your customers. An effective
and purposeful SEO strategy shows that you are a major player in your industry and
gives your website and business a sense of authority and leadership.
Features of a Natural SEO Program
The core features of Zanity's in-depth Natural / Organic SEO campaign align with
industry best practice and are supported by significant research. Some of these
features include: an analysis of your business' current SEO practice, on-page and
off-page optimisation, technical assistance and tracking and reporting.
Why Choose Zanity?
Zanity specialises in SEO. Our ability to optimise sites and boost natural Google
rankings has been a niche area at Zanity for several years. We increase SEO performance
at a rapid rate through the use of multiple entry points, an increase in maintenance,
an increase of network strength through multiple link sites, and an increase in
Internet marketing management and strategy time allocation.
An SEO strategy from Zanity will get you that top / multiple listings and keep you
We focus on building your Web presence, leaving you to focus on the business of
Highly effective SEO requires ongoing effort, continual monitoring and updating.
Leave it to the experts at Zanity and watch your business grow!