In order to get where you want to go in the most efficient and effective manner possible, you must strategically plan. It's as simple as that.
Internet Marketing – that is, tapping into the power of the Internet to increase lead conversion by employing techniques and tools such as search engine optimisation, social media marketing, email marketing and video marketing – is no different.
As we're well aware, the online world is a big space. The truth is that all too often marketing efforts and dollars are lost in cyberspace – being swallowed up in all its vastness. Huge investment can make little impact without a strategy in place.
The problem is that it's very common for many businesses to continue to conduct IM campaigns without strategising the way forward.
A powerful IM Strategy is one that delivers:
The three pillars of a highly successful IM Strategy include:
Pillar 1: Alignment – Business Goals & IM
Zanity's IM Strategy process ensures that your campaign aligns with the business' broader goals and objectives. IM is a powerful tool to push your business forward. As such, it makes perfect sense that it is in complete alignment with where the rest of your business is going.
Pillar 2: The Audit – Understanding & Customisation
The next step of Strategy Development is the audit. Whether your IM campaign hasn't started or is currently in operation, Zanity conducts an exhaustive audit of your business. This examines such areas as SEO, website design, paid advertising, keyword usage, competitor analysis, international best practice, online IP security, Google Maps, email marketing and many more. A broad analysis, identifying opportunities and available options, underpins all decision-making processes at Zanity.
Pillar 3: Plan of Action - Customised and Tactical
By gaining an advanced level of understanding, a customised and highly effective Action Plan is developed, determining such elements as techniques to be used, timelines to be adhered to and metrics to monitor and refine the campaign.
Our experts have developed superior IM Strategies for a prestigious list of clients. We've offered innovative IM solutions to complex and challenging problems. Our IM Strategies ensure that your campaign dollars achieve maximum bang for your buck, while our exceptional results surprise even the most seasoned of executive.
To discuss all your IM needs, or to make further enquires, contact one of our IM Strategists today.