Email Marketing is comparable to direct mail, printed newsletters, and magazine / newspaper advertisements in the physical world.
The fundamental difference between Email Marketing and advertising in the physical world, however, is the issue of permission – a major consideration of any such marketing program.
Email Marketing campaigns are proven, powerful sales tools, obtaining real results in their own right. The problem is that many fail to achieve this.
Used correctly and targeted – the right content to the right people – Email Marketing can be a major player in achieving business goals.
In its broadest sense, Email Marketing includes every email that has ever been sent to a customer, prospective customer or public venue. Typically, however, it refers to:
Email Marketing is extremely popular because:
In order for an Email Marketing campaign to be successful, it must be properly prepared, properly monitored and properly managed.
Zanity's knowledge, experience and success with Email Marketing campaigns ensures that all emails sent out on your behalf are designed to be opened and read by as many people as possible. We'll then monitor these results. Careful response analysis assists us in the targeting of new markets and widening of your customer base.
Zanity will also advise you on how to keep your list up-to-date, add new contacts and adhere to all the rules involving the proper sending of emails and privacy acts.
Some key elements of Zanity's Email Marketing service include content development, email platforms, advertising options, interest group targeting and segmentation, integrated social media use, auto response usage, lead management (handling, dead), mailing list usage and statistics & performance monitoring.
We also specialise in autoresponder email campaigns that work for your business 24/7. Typically, five to seven emails are delivered at set times and in a particular order for a one-time campaign, ensuring maximum effectiveness. We also offer a monthly, continuing program that delivers three to four emails each month for an extended period of time to keep bringing in sales and target new customers.
At Zanity, we create email campaigns or single blasts that stand out and cut through the email jungle – delivering specifically-targeted messages that achieve objectives.
All too often emails aren't read, leading to a suboptimal and ineffective marketing campaign. At Zanity, we know how to create intriguing, compelling subject lines – ensuring your email is opened and read. We also have intimate design knowledge, allowing prospects to gather information as quickly as possible and recognising your call to action.